VBV (Verified by Visa) and SecureCode (MasterCard) architecture will validate a customer's credit card and verify the identity of the person using the card. It does this by requiring the purchaser to authenticate the transaction and themselves, as the cardholder, by identifying themselves through their bank or credit card issuer. This dramatically changes the nature of Internet based credit card transactions from being the equivalent of Mail Order/Telephone Order (MO/TO) unauthenticated transactions to being the equivalent of "Card Present" transactions, namely a customer physically presenting their card to the merchant and signing the transaction slip. This greatly reduces the possibility of online credit card fraud, which results in greater customer comfort in performing the transaction and thereby greater sales. For more information Verified by Visa and/or SecureCode
In January, 2002 we began testing our Verified by Visa merchant plugin technology. Online purchasing customers use a PIN code with their Visa credit cards, similar to those used with ATM bank cards. When the customer makes an online purchase, they use their credit card and PIN code over a secure connection with their issuing bank. The bank then signs the transaction and passes this signature to the merchant to positively identify the customer. This technology is designed to reduce merchant chargeback fraud significantly.
Our Verified by Visa plugin is available to Visa members to purchase as required. We provide the plugin on a per license basis with the necessary implementation and ongoing customer support.
Using a personal password that you create, Verified by Visa helps ensure that only you can use your Visa card to buy online. Once Verified by Visa is activated, your card will be recognized when you purchase at participating online stores. You'll be asked for your password, your identity will be verified, and the transaction completed. In stores that are not yet participating in Verified by Visa, your Visa card will continue to work as usual. Look for the Verified by Visa symbol, displayed at many participating online stores.